Marketing Skills Will Become Obsolete And New Skills To Put Your Eye On When Hiring Or Looking For A Job Might Surprise You.
We have been looking to fill a Content Manager & Copyrighter role and received about 100 applications during the first day. Since NANOS.AI is an international company with many sales partners in the LATAM region, we are looking for a bilingual person who speaks both English and Spanish at a native level. Due to having so many candidates, we have increased our expectations, and we have started to ask candidates to have more skills. In addition to knowing content management systems, we also expanded the job requirements to a wider spectrum, adding SEO and other pure marketing skills to the description. Opposite to the expected, this caused even a higher number of submissions — so many marketers who have been laid off during the past few months due to the current pandemic have now also been able to apply.
After a short email conversation with one of them, it became clear to me that marketing skills are not what will be important in the future, but it is about having hard skills — languages, being fast and efficient with various digital tools (and I am not talking about Word, Excel and Google Analytics here); and soft skills — how well you can read between the lines of online communication with your colleagues, customers, investors, vendors, etc. It is how you etiquette, communicate and listen, getting along or not with other people virtually, through email, social media or VTC; just because it is a new era — the era of dominant virtual communication. New rules of conducting business through online-only tools are going to change our professional lives forever.
I predict the time in the midterm, maybe just in several years — if at all, in which marketing specialists will not be needed any longer. Seeing how fast machine learning science has been advancing and the strong tendency towards the automation of all marketing processes in general, it will take us years, if not months, to observe the obsolescence of human digital marketing knowledge. Marketing is not a science but it is highly experimental. Technology can take over the tasks done by humans in: coming up with new creatives, A/B testing and optimizations, and other tasks which currently take a lot of human time and mainly rely on the knowledge and experience of a particular marketer. However, if there is enough data, over the course of time machines will be able to do this job faster and cheaper, only having to rely on a human in cases where there isn’t enough machine confidence or data sample is too small.
My advice to all marketers, as well as to business developers, managers, lawyers and accountants would be to acquire those hard and soft skills and put all your effort into it, because the future is already happening.
Originally published at https://www.linkedin.com.
