Many women who enter a CEO position might worry how to handle their wish to have children down the road. Throughout my life I was told by many doctors that I couldn’t get pregnant, so when it suddenly happened, I was absolutely up for the challenge. My partner and I had to sit down to look at each other and say, “Ok, let’s face it and we are up for it.”

Both of us are notorious workaholics who actually enjoy working long hours if we work on something that we are passionate about. So with the news about me being…


Now I’ll be talking about cars, or the automotive industry. Since my late teens, I’ve always had a car. I used to spend hours a day in cars commuting between home and work and consuming a lot of side products, like luxurious features or information about the outer world.

A car is a means of transportation, but you end up spending so much time inside that it needs to be at least somewhat comfortable. It also gives you a certain freedom. You can bring all your stuff with you: skis, a suitcase, spare clothes, or shoes for any occasion. …


Ever since childhood and throughout my life, I have been told many times that I was a late bloomer and that I could do better with my performance in whatever it was I was lacking. This can of course be rather disheartening, if not depressing. The “Sasha complaints” later continued to a variety of people, across different teams, companies and countries. I simply didn’t fit in.

I’ve had jobs where I was greatly unhappy. It felt too temporary. Being surrounded by uninspiring (and at times, damaging) colleagues could really do a number on your anxiety levels! …


It’s still an open question when I was more stressed — now, while running a relatively small machine learning startup with just 10 techies and over 30 international sales partners, or in the past — when I was holding a senior management position and leading a research and innovation group at the largest entertainment company in the world.

However, both jobs have one thing in common — it’s the stress related to professional activities: either at its peak, or in several high-damaging waves, or persisting as a constant background noise when you’re not really sure if the stress is actually…


We have been looking to fill a Content Manager & Copyrighter role and received about 100 applications during the first day. Since NANOS.AI is an international company with many sales partners in the LATAM region, we are looking for a bilingual person who speaks both English and Spanish at a native level. Due to having so many candidates, we have increased our expectations, and we have started to ask candidates to have more skills. In addition to knowing content management systems, we also expanded the job requirements to a wider spectrum, adding SEO and other pure marketing skills to the…


[Lorraine] “Hi Sasha! I have just started as a marketing manager in a tech startup in the UK with a breakthrough but very niche product. We are also in the process of setting up an internal sales team as we speak. We have a pretty solid marketing budget to work with and would like to outsource some of the services to agencies or freelancers. Question is, how important is social media in our case, should we really spend time and resources on it at all? Thanks, Lorraine. “

Sasha: This question arrived in my inbox a while ago and I…


First, why do you think you need a patent? You probably just started a company and have come up with a very good technology concept and wish to protect it from being stolen, or softly spoken, being borrowed by your direct competitors. It’s a brave move because the reality is that you are about to spend a lot of money to protect your intellectual property. It is a costly process throughout the writeup to the filing of your concept. Even afterwards, if someone infringes your patent, you will pay even more to defend it. You also have to file it…


My past corporate career with the largest entertainment company has taught me something important and super useful for making the right business decisions — mastering the art of “in-betweening.”

It’s a funny word that Pixar animators use internally when they want a smooth transition from one keyframe of an animation sequence to another. If a bunny needs to cross the room, an animator starts by defining several important keyframes for its movement. …


Many of our new clients or soon-to-be partners are asking us this question almost on a daily basis. There is a strong reasoning behind why Nanos was originally conceived in Switzerland, and also why it is still in Zurich at a time where there is a global shift towards remote working.

Co-founders of a tech company have many decisions to make, including choosing where the company should be located. …


Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much money on experimenting, without an acceptable return on this investment in the end. If the first assumptions were wrong or keeping low-performance rates, a human marketer has to be able to optimize the ad at a very quick pace.

There are already many places where AI can be applied in online marketing, and specifically in the paid performance marketing (PPC) field. The life cycle of a paid ad, or the…

Sasha Schriber

CEO, Tech Founder and Inventor — Nanos AI www.nanos.ai

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store